COLT Studio Group and aussieBum are pleased to announce a strategic co-branding partnership - COLT Men will be sporting aussieBum apparel for the newest COLT feature – HAWAI’I.

As the industry’s most consistent and established producer of all-male erotica COLT Studio Group’s president John Rutherford released the news last year about co-branding a COLT feature with the world’s most renowned manufacturer of men’s apparel.

John had this to say, “COLT Men and the COLT movies they appear in have long been known for the industry’s highest quality and the pinnacle of masculine erotica.

We are very proud to co-brand our long history of the world’s best imagery of the male physique and attached it with another aussieBum. I had no doubt that our two brands would “fit” as nicely together as they did and our products certainly looked good on big, muscled COLT Men’s rumps.”

AussieBum was conceived on the shores of Bondi Beach in Sydney Australia. Since the brand’s 2001 launch, major swimwear brands have been floundering in the shallows trying to keep up with aussieBum’s new levels of style and comfort.

So successful was the aussieBum swimwear range that customers begged for an underwear range. The guys at the aussieBum thought it was a great idea, so in 2004 created a range of men’s underwear they’d love to wear.

Sean Ashby, president of aussieBum stated, “aussieBum is excited to have supplied COLT the aussieBum swimsuits for their COLT Men to wear during their Hawaiian movie. It further demonstrates our desire to be part of the gay community in every respect.”

Similar to COLT, the aussieBum brand is above all a consistently high quality product for men worldwide. COLT’s similar business model and long history only drew the two industry leaders to each other for a perfect “fit” partnership.

Do you think you have what it takes to become an Armani Exchange model? Then the guys at A|X are looking for you. The search for the next A|X underwear model starts September 1, 2007. Click here for all the info!

Via Oh La La Blog we have the new Dolce & Gabbana ad campaign for their Spring 2008 collection. These new photos are fresh from their official site, so enjoy!

WEST HOLLYWOOD, Calif. - XXX gay performer Johnny Hazzard has a new tight-fitting co-star: Rufskin Denim. He will be featured in print ads for the San Diego-based company, which specializes in designer wear for men.

“It was such a cool and pleasant experience to work with Johnny,” said Hubert, Rufskin Denim owner and designer. “Not only is he hot as hell, but he is also super nice and a super pro.”

Rufskin Denim designs include jeans, stretch denim, and jackets as well as tops, underwear, and leather. For his Rufskin photo shoot, Johnny customized his own pair of jeans and shirt, which can be seen in the new campaign.

“It was a very laid back photo shoot,” recalled Hubert. “It was also great to shoot some of his ‘Hazzardized’ custom pieces. We can’t wait to work together again.”

The ads featuring Hazzard will debut in local Southern California publications starting next month with full-page ads expected to run in Genre, DNA Australia, and other gay publications.

Hazzard is known for his gay porn roles in movies such as Wrong Side of the Tracks and Bolt for Rascal Video where he is an exclusive performer.

“Johnny has an edge that is perfect for fashion,” said Rascal Video owner Chi Chi LaRue. “He doesn’t take a bad photo and he’s walked runways at New York Fashion Week with people like Paris Hilton. Teaming up with Rufskin and their edgy clothing line is a perfect match.”

Looks like once wasn’t enough for the Dolce & Gabbana marketing team. Dolce & Gabbana is back with another squad of Italian footballers to model their latest underwear collection. Looks like I have something new to look forward to every season.

Ok you guys know I’m a big fan of good advertising, especially when it involves hot semi nude men, so you can imagine how giddy I got when I saw this ad for Aussiebum. It’s for their line of ‘Wonderjock’ undies, which makes this ad all the more clever. Aussiebum you and your men can take my balls anytime .

SAN FRANCISCO - Who’s that face in the window? In what seems to be an increasingly popular marketing trend, gay adult star Erik Rhodes, a Falcon exclusive, is being featured in clothier Loehmann’s spring campaign.

Other gay XXX performers who have been tapped for mainstream modeling jobs include Benjamin Bradley, Luca DiCorso, and Johnny Hazzard.

Rhodes can be seen in window displays in Loehmann’s stores in New York’s trendy Chelsea neighborhood and in Los Angeles near West Hollywood.

“Rhodes was tapped because of his high profile in the adult industry and his wholesome good looks,” said Troy Prickett, director for promotion, model development, and recruiting, Falcon Entertainment. “The creative team at Loehmann’s wanted to feature an adult star that could turn the heads of their gay clientele in key markets, but do it in a way that wasn’t overtly obvious.”

Rhodes continues to perform live twice a month on the Falcon Studios website. His latest film for Falcon is The Farmer’s Son.

So who’s the other equally nerdy hot guy? That’s Lucas Entertainment’s Ben Andrews. I really can’t decide which of the two looks sexier as a nerd. So here’s a few more pics to help you decide courtesy of Ben’s blog.

[SOURCE]

Ok so what could be hotter than an Andrew Christian swim suit? How about having Falcon exclusive Roman Heart modeling it.

It’s just been announced that the well hung stud and star of films like Dripping Wet, The Velvet Mafia, and Cross Country will be appearing in the upcoming Andrew Christian Swimwear catalogue. Heart who was voted Best Newcomer of the Year for 2006 certainly has what it takes to be a great model and if he has to be photographed with clothes on well, at least they’re Andrew Christian’s .

Due to the huge popularity of their first round of underwear giveaway Andrew Christian is doing it again. This time they are giving away free Lifeguard Low Cut Boxer Underwear. To enter, simply join the AndrewChristian.com Mailing List. Anyone worldwide is eligible to enter (excluding company employees and direct family of employees). Sweepstakes ends March 7, 2007 11:59:00 PM Pacific Time. Read their Official Rules for more details.

If this is the new look of Gap Khakis then I’m willing to fall into it ass first. I think they finally got it right by getting some yummy male celebrities as models. Even better is their inclusion of Mexican telenovela hunk Kuno Becker, I guess that’s their way of reaching out to the young Latino market. Also featured are Chris O’Donell, Will Chalker, Boyd Holbrook, and the latest “I’m really hot but in no way gay,” guy Wentworth Miller. Way to go Gap!